Lancaster, Geoffrey, 1938-

Essentials of marketing : text and cases / Geoffrey Lancaster, Lester Massingham. - 2nd ed. - London ; New York : McGraw-Hill Book Co., c1993. - 496 p. : ill. ; 25 cm.

Includes bibliographical references and index.

0077077288

93019905


Marketing.
Marketing--Case studies.

HF5415 / .L22 1993

658.8