TY - BOOK AU - Schrank,Jeffrey TI - Understanding mass media SN - 0844256900 AV - P90 .Sc1 1991 U1 - 302.2/3 19 PY - 1991/// CY - Lincolnwood, Ill. PB - National Textbook Co. KW - Mass media KW - Juvenile literature N1 - Includes index N2 - A textbook examining the importance of the mass media as means of communication and as shapers of the environment ER -