Kotler, Philip.
Marketing for hospitality and tourism /
Philip Kotler, John T. Bowen, James C. Makens.
- 6th ed.
- xxi, 682 pages : color illustrations ; 29 cm
Includes bibliographical references and index.
9780133382129 0133382125
2012037955
Hospitality industry--Marketing.
Tourism--Marketing.
TX911.3.M3 / K68 2014
338.4/791068