TY  - BOOK
AU  - McCarthy,E.Jerome
AU  - Perreault,William D.
TI  - Basic marketing: A Marketing Strategy Planning Approach 
SN  - 9781259060762
AV  - HF5415.13 .P42 2014
U1  - 658.8 20
PY  - 2014///
CY  - Homewood, IL
PB  - McGraw- Hill ,Irwin
KW  - Marketing
KW  - Management
KW  - United States
KW  - Export marketing
N1  - Includes bibliographical references and Index
ER  -