McCarthy, E. Jerome <br/><br/>
Basic marketing :  A Marketing Strategy Planning Approach / 
William D. Perreault. , Joseph, P. Cannon & E. Jerome McCarthy, 
 - 10th ed. 
 - Homewood, IL :  McGraw- Hill ,Irwin,  2014. 
 - xl, 712 p. :  col. ill. ;  27 cm. +  1 computer disk (5 1/4 in.) 
 - Irvin series in marketing .
<br/><br/>Includes bibliographical references and Index 
<br/><br/><label>ISBN: </label>9781259060762 0256083983 (International ed.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.<br/>Marketing--Management.--United States<br/>Export marketing--Management.
<br/><br/><label>LC Class. No.: </label>HF5415.13  / .P42 2014 
<br/><br/><label>Dewey Class. No.: </label>658.8