TY  - BOOK
AU  - Jain,Subhash C.
TI  - Marketing planning & strategy
SN  - 0538802510 :
AV  - HF5415.13 .J21 1990
U1  - 658.8/02 20
PY  - 1990///
CY  - Cincinnati, OH
PB  - South-Western Pub.
KW  - Marketing
KW  - Management
N1  - Includes bibliographical references
ER  -