Jain, Subhash C.,  1942- <br/><br/>
Marketing planning & strategy / 
Subhash C. Jain. 
 - 3rd ed. 
 - Cincinnati, OH :  South-Western Pub.,  1990. 
 - xxi, 916 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references. 
<br/><br/><label>ISBN: </label>0538802510 :  $32.00 9780538802512 
<br/><br/><label>LCCN: </label>89039053  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.
<br/><br/><label>LC Class. No.: </label>HF5415.13  / .J21 1990 
<br/><br/><label>Dewey Class. No.: </label>658.8/02