Marketing, principles & perspectives /
Marketing, principles and perspectives
William O. Bearden, Thomas N. Ingram, Raymond W. LaForge.
- 3rd ed.
- Boston, Mass. : McGraw-Hill, 2001.
- xxxvii, 596 p. : ill. (some col.) ; 28 cm.
- Series in marketing .
- McGraw-Hill/Irwin series in marketing .