TY  - BOOK
AU  - Worsam,Mike
ED  - Chartered Institute of Marketing.
TI  - Marketing operations
T2  - The Marketing series
SN  - 0750619945
AV  - HF5415 .W89 1995
U1  - 658.8 20
PY  - 1995///
CY  - Oxford, Boston
PB  - Butterworth-Heinemann
KW  - Marketing
N1  - "Published on behalf of the Chartered Institute of Marketing."; "Advanced certificate syllabus"--Cover; Includes bibliographical references (p 378) and index
ER  -