Worsam, Mike. <br/><br/>
Marketing operations / 
Mike Worsam. 
 - Oxford ;  Boston :  Butterworth-Heinemann,  1995. 
 - 381 p. :  ill ;  30 cm. 
 - The Marketing series. .
 - Marketing series (London, England). .
<br/><br/> "Published on behalf of the Chartered Institute of Marketing."  "Advanced certificate syllabus"--Cover. 
<br/><br/>Includes bibliographical references (p 378) and index. 
<br/><br/><label>ISBN: </label>0750619945 
<br/><br/><label>LCCN: </label>95197447  
<br/><br/><label>Nat. Bib. No.: </label>GB95-62115 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>LC Class. No.: </label>HF5415  / .W89 1995 
<br/><br/><label>Dewey Class. No.: </label>658.8