Lilien, Gary L., 1946- Marketing engineering : computer-assisted marketing analysis and planning / Gary L. Lilien, Arvind Rangaswamy. - Reading, Mass. : Addison-Wesley, 1998. - xvii, 350 p. : ill. ; 26 cm. Includes bibliographical references (p. [323]-337) and index. ISBN: 032100194X 0321014170 (pbk.) LCCN: 97021787 Subjects--Topical Terms: Marketing--Data processing.Marketing--Decision making--Mathematical models.Marketing--Decision making--Data processing. LC Class. No.: HF5415.125 / .L62 1998 Dewey Class. No.: 658.8/02/0285