McCarthy, E. Jerome Essentials of marketing / E. Jerome McCarthy, William D. Perreault, Jr. - 5th ed. - Homewood, Ill. : Irwin, 1991. - xvii, 526 p. : ill. ; 27 cm. - Irwin series in marketing . Includes bibliographical references (p. 487-506) and indexes. ISBN: 0256093237 9780256093230 LCCN: 90019758 Subjects--Topical Terms: Marketing. LC Class. No.: HF5415 / .M26 1991 Dewey Class. No.: 658.8