Bovée, Courtland L. Marketing / Courtland L. Bovée, John V. Thill. - New York : McGraw-Hill, 1992. - Various paging. : col. ill. ; 26 cm. - McGraw-Hill series in marketing . Includes bibliographical references and indexes. ISBN: 0070067341 9780070067349 LCCN: 91021267 Subjects--Topical Terms: Marketing. LC Class. No.: HF5415 / .B66 1992 Dewey Class. No.: 658.8