Sargeant, Adrian.

Marketing management for nonprofit organizations / Marketing management for non-profit organizations Adrian Sargeant. - Oxford [England] ; New York : Oxford University Press, 1999. - xiii, 304 p. : ill. ; 26 cm.

Includes bibliographical references (p. [286]-297) and index.

0198775660 9780198775669

98036853


Nonprofit organizations--Marketing.

HF5415 / .Sa7 1999

658.8