TY  - BOOK
AU  - Fulmer,Robert M.
TI  - The new marketing
SN  - 0023399805
AV  - HF5415 .F66 1976
U1  - 658.8 
PY  - 1976///
CY  - New York
PB  - Macmillan
KW  - Marketing
KW  - Social aspects
N1  - Includes bibliographical references and index
ER  -