Fulmer, Robert M. <br/><br/>
The new marketing / 
Robert M. Fulmer. 
 - New York :  Macmillan,  1976. 
 - xiii, 578 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0023399805 
<br/><br/><label>LCCN: </label>75004711  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.<br/>Marketing--Social aspects.
<br/><br/><label>LC Class. No.: </label>HF5415  / .F66 1976 
<br/><br/><label>Dewey Class. No.: </label>658.8