TY - BOOK AU - McKenna,Bernard AU - Glen,Thomas AU - Neal,Waddell AU - Mary,Barry TI - Corporate communications: Effective Techniques for Business SN - 9780170134293 (pbk) AV - HF5718 .C81 2004 U1 - 658.4/5 22 PY - 2004/// CY - Victoria- Australia PB - Cengage Learning KW - Business communication KW - Corporate image KW - Corporate culture N1 - Includes bibliographical references, and index ER -