McKenna, Bernard,  2014 <br/><br/>
Corporate communications :  Effective Techniques for Business / 
McKenna, Bernard, Glen Thomas, Neal Waddell and Mary Barry. 
 - Victoria- Australia :  Cengage Learning,  2004. 
 - xii, 380 p. :  ill. ;  25 cm. 
<br/><br/>Includes bibliographical references, and index. 
<br/><br/><label>ISBN: </label>9780170134293 (pbk) 9781412931038 (paper) 
<br/><br/><label>LCCN: </label>2007930360 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Business communication.<br/>Corporate image.<br/>Corporate culture.
<br/><br/><label>LC Class. No.: </label>HF5718  / .C81 2004 
<br/><br/><label>Dewey Class. No.: </label>658.4/5