TY  - BOOK
AU  - Harte,John
TI  - Successful management in the digital age
SN  - 9781412862776 (hardcover)
AV  - HD45 .H11 2016
U1  - 658 23
PY  - 2016///
CY  - New Brunswick (U.S.A.)
PB  - Transaction Publishers
KW  - Industrial management
KW  - Technological innovations
KW  - Leadership
KW  - Advertising
KW  - Selling
N1  - Includes bibliographical references and index; Introduction -- Taking stock - a reality-check -- Untapped potential -- Strategic management -- Integrated marketing and its enemies -- Managing, leadership and entrepreneurship -- Advertising and communications -- How words sell billions of goods and services -- Pictures that sell goods and services -- The value of branding and marketing -- Removing uncertainty and ambiguity -- Creative thinking and reasoning -- Motivation and its antithesis -- Influencing sales and perpetrating frauds -- Selling is a psychological process -- Knowing and understanding -- Facts and figures -- The law of unintended consequences -- Acknowledgments -- Index -- Notes & bibliography
ER  -