Black, Jay. <br/><br/>
Introduction to media communication / 
Jay Black, Jennings Bryant, Susan Thompson. 
 - 5th ed. 
 - Boston, Mass. :  McGraw-Hill,  c1998. 
 - xvi, 432 p. :  ill. (some col.) ;  28 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0697327159 (pbk.) 
<br/><br/><label>LCCN: </label>97027676  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media.
<br/><br/><label>LC Class. No.: </label>P90  / .B56 1998 
<br/><br/><label>Dewey Class. No.: </label>302.23