TY  - BOOK
AU  - Butterfield,Leslie
ED  - Institute of Practitioners in Advertising.
TI  - Excellence in advertising: the IPA guide to best practice 
SN  - 0750644796 (alk. paper)
AV  - HF5823 .Ex2 1999
U1  - 659.1 21
PY  - 1999///
CY  - Boston, Mass.
PB  - Butterworth-Heinemann
KW  - Advertising
N1  - Includes bibliographical references and index
UR  - http://www.loc.gov/catdir/toc/els033/99043468.html
UR  - http://www.loc.gov/catdir/description/els033/99043468.html
ER  -