Excellence in advertising : the IPA guide to best practice / edited by Leslie Butterfield. - 2nd ed. - Boston, Mass. : Butterworth-Heinemann, 1999. - xviii, 304 p. : ill. ; 24 cm. Includes bibliographical references and index. ISBN: 0750644796 (alk. paper) 9780750644792 LCCN: 99043468 Subjects--Topical Terms: Advertising. LC Class. No.: HF5823 / .Ex2 1999 Dewey Class. No.: 659.1