Belch, George E.  1951- <br/><br/>
Advertising and promotion :  an integrated marketing communications perspective / 
George E. Belch & Michael A. Belch. 
 - 5th ed. 
 - Boston, Mass. :  Irwin/McGraw-Hill  c2001. 
 - xx, 795, GL13, EN22, CR3, IN19 p. :  ol. ill. ;  29 cm. 
 - Irwin/McGraw-Hill series in marketing .
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0072314451 9780072314458 
<br/><br/><label>LCCN: </label>00040688  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.<br/>Sales promotion.<br/>Communication in marketing.
<br/><br/><label>LC Class. No.: </label>HF5823  / .B41 2001 
<br/><br/><label>Dewey Class. No.: </label>659.1