Bernhardt, Kenneth <br/><br/>
Cases in Marketing Managment/ 
Thomas C. Kinnear 
 - 5th ed. 
 - Boston  Irwin  1991 
 - ix, 815p.;  ill.  24cm. 
<br/><br/><label>ISBN: </label>0256088322 
<br/><br/><label>LC Class. No.: </label>HF5415.13  / .B46 1991