TY  - BOOK
AU  - McDonald,Malcolm
AU  - Rogers,Beth
ED  - Chartered Institute of Marketing.
TI  - Key account management: learning from supplier and customer perspectives 
SN  - 075063278X
AV  - HF5438.8.K48 M14 1998
PY  - 1998///
CY  - Oxford, Boston
PB  - Butterworth-Heinemann
KW  - Selling
KW  - Key accounts
KW  - Marketing
N1  - "Published in association with The Chartered Institute of Marketing."; Includes bibliographical references (p. [187]-188) and index
UR  - http://www.loc.gov/catdir/toc/els033/98197726.html
UR  - http://www.loc.gov/catdir/description/els033/98197726.html
ER  -