TY  - BOOK
AU  - Ziccardi,Donald
AU  - Moin,David
TI  - MasterMinding the store: advertising, sales promotion, and the new marketing reality 
SN  - 0471139106 (cloth : acidfree paper)
AV  - HF5429 .Z6 1997
U1  - 658.8/7 20
PY  - 1997///
CY  - New York
PB  - J. Wiley
KW  - Marketing
KW  - Advertising
KW  - Sales promotion
N1  - Includes bibliographical references (p. 301-302) and index
UR  - http://www.loc.gov/catdir/toc/onix03/96030258.html
UR  - http://www.loc.gov/catdir/enhancements/fy0706/96030258-b.html
UR  - http://www.loc.gov/catdir/enhancements/fy0706/96030258-d.html
ER  -