Ziccardi, Donald. <br/><br/>
MasterMinding the store :  advertising, sales promotion, and the new marketing reality / 
 Master minding the store  Advertising, sales promotion, and the new marketing reality 
Donald Ziccardi with David Moin. 
 - New York :  J. Wiley,  c1997. 
 - xxii, 310 p. :  ill. ;  24 cm. 
 - National Retail Federation series .
<br/><br/>Includes bibliographical references (p. 301-302) and index. 
<br/><br/><label>ISBN: </label>0471139106 (cloth : acidfree paper) 
<br/><br/><label>LCCN: </label>96030258  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.<br/>Advertising.<br/>Sales promotion.
<br/><br/><label>LC Class. No.: </label>HF5429  / .Z6 1997 
<br/><br/><label>Dewey Class. No.: </label>658.8/7