TY  - BOOK
AU  - Mason, Ralph E.
AU  - Rath, Patricia Mink
TI  - Marketing: practice and principles
SN  - 00263560015
AV  - HF5415 .M38 1995
PY  - 1995///
CY  - New York
PB  - Glencoe
N1  - Includes index
ER  -