Mason, Ralph E. <br/><br/>
Marketing: practice and principles/ 
Ralph E. Mason........et al. 
 - 5th ed. 
 - New York  Glencoe  1995 
 - xx,588p.:  ill.  25cm 
<br/><br/>Includes index 
<br/><br/><label>ISBN: </label>00263560015 
<br/><br/><label>LC Class. No.: </label>HF5415  / .M38 1995