Kotler, Philip <br/><br/>
Marketing Management:  analysis, planning, implementation, and control/ 
Philip Kotler 
 - 9th ed. 
 - New Jersey  Prentice Hall  1997 
 - various paging  24cm 
<br/><br/>Includes index 
<br/><br/><label>ISBN: </label>0132613638 
<br/><br/><label>LC Class. No.: </label>HF5415.13  / .K84 1997