Sheth, Jagdish N. <br/><br/>
Marketing management :  a comprehensive reader / 
[edited by] Jaqdish N. Sheth, Dennis E. Garrett. 
 - Cincinnati :  South-Western Pub. Co.,  c1986. 
 - x, 1026 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographies. 
<br/><br/><label>ISBN: </label>0538192305 (pbk.) 
<br/><br/><label>LCCN: </label>85062011  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.
<br/><br/><label>LC Class. No.: </label>HF5415.13  / .Sh5 1986 
<br/><br/><label>Dewey Class. No.: </label>658.8