TY  - BOOK
AU  - Piercy,Nigel
TI  - Market-led strategic change: transforming the process of going to market 
T2  - The marketing series. Professional development
SN  - 0750632852
AV  - HF5415.13 .P61 1997
U1  - 658.8 21
PY  - 1997///
CY  - Oxford, Boston
PB  - Butterworth-Heinemann
KW  - Marketing
KW  - Management
N1  - Includes bibliographical references and index
UR  - http://www.loc.gov/catdir/enhancements/fy1117/98135256-d.html
ER  -