TY  - BOOK
AU  - Day,George S.
AU  - Weitz,Barton A.
AU  - Wensley,Robin
TI  - The Interface of marketing and strategy
SN  - 0892328096
AV  - HF5415.135 .In8 1990
U1  - 658.8/02 20
PY  - 1990///
CY  - Greenwich, Conn.
PB  - JAI Press
KW  - Marketing
KW  - Decision making
KW  - Management
N1  - Includes bibliographical references
ER  -