The Interface of marketing and strategy / 
edited by George Day, Barton Weitz, Robin Wensley. 
 - Greenwich, Conn. :  JAI Press,  c1990. 
 - xxi, 453 p. :  ill. ;  24 cm. 
 - Strategic management policy and planning ;  v. 4 .
<br/><br/>Includes bibliographical references. 
<br/><br/><label>ISBN: </label>0892328096 
<br/><br/><label>LCCN: </label>90004678  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Decision making.<br/>Marketing--Management.
<br/><br/><label>LC Class. No.: </label>HF5415.135  / .In8 1990 
<br/><br/><label>Dewey Class. No.: </label>658.8/02