TY  - BOOK
AU  - Cleland,Alan S.
AU  - Bruno,Albert V.
TI  - The market value process: bridging customer and shareholder value 
SN  - 9780787902759
AV  - HD30.28 .C58 1996
U1  - 658.8 20
PY  - 1996///
CY  - San Francisco
PB  - Jossey-Bass
KW  - Strategic planning
KW  - Marketing
KW  - Consumer satisfaction
KW  - Corporations
KW  - Valuation
N1  - Includes bibliographical references (p. 229-233) and index
UR  - http://www.loc.gov/catdir/description/wiley036/96010106.html
UR  - http://www.loc.gov/catdir/toc/onix07/96010106.html
ER  -