Cleland, Alan S.,  1939- <br/><br/>
The market value process :  bridging customer and shareholder value / 
Alan S. Cleland and Albert V. Bruno. 
 - 1st ed. 
 - San Francisco :  Jossey-Bass,  c1996. 
 - xxv, 244 p. :  ill. ;  25 cm. 
 - The Jossey-Bass business & management series .
<br/><br/>Includes bibliographical references (p. 229-233) and index. 
<br/><br/><label>ISBN: </label>9780787902759 0787902756 (alk. paper) 
<br/><br/><label>LCCN: </label>96010106  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Strategic planning.<br/>Marketing.<br/>Consumer satisfaction.<br/>Corporations--Valuation.
<br/><br/><label>LC Class. No.: </label>HD30.28  / .C58 1996 
<br/><br/><label>Dewey Class. No.: </label>658.8