Effective marketing : creating and keeping customers in an e-commerce World / William G. Zikmund, Michael d'Amico.

By: Zikmund, William GContributor(s): D'Amico, MichaelMaterial type: Text

TextPublication details: Australia ; Cincinnati, Ohio : Thomson Learning., 2002. Edition: 3rd edDescription: xxix, 553 p. : col. ill. ; 28 cmISBN: 032406392XSubject(s): Marketing | Consumer behavior | Export marketingDDC classification: 658.8 LOC classification: HF5415 | .Z7 2002Online resources: Contributor biographical information | Publisher description | Table of contents only

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Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
AAMUSTED Books	AAMUSTED LIBRARY, KUMASI Reserve Book Shelf	HF5415 .Z7 2002 (Browse shelf(Opens below))		Available (Restricted Access)		0000000202
AAMUSTED Books	AAMUSTED LIBRARY, KUMASI Reference	HF5415 .Z7 2002 (Browse shelf(Opens below))	1	Available (Restricted Access)		0000000255

Includes bibliographical references and index.

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