Relationship marketing : exploring relational strategies in marketing / John Egan.
Material type:
TextPublication details: New York : Financial Times, Prentice Hall, c2011. Edition: 4th edDescription: xxii, 300 p. ; 25 cmISBN: 9780273737780 (pbk.)Subject(s): Relationship marketingDDC classification: 658.8/12 LOC classification: HF5415.5 | .Eg1 2011
Contents:
100 years of marketing -- Relationships in marketing -- Relationships -- Relationship economics -- Strategy continuum -- Relationship drivers -- Customer partnerships -- Internal partnerships -- Supplier partnerships -- External partnerships -- Relationship management -- Relationship technology -- Conceptual developments.
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
AAMUSTED Books
|
AAMUSTED LIBRARY, KUMASI Lending Book Shelf | HF5415.5 .Eg1 2011 (Browse shelf(Opens below)) | 1 | Available | 0000001623 | |
|
AAMUSTED Books
|
AAMUSTED LIBRARY, KUMASI Lending Book Shelf | HF5415.5 .Eg1 2011 (Browse shelf(Opens below)) | 2 | Available | 0000001622 | |
|
AAMUSTED Books
|
AAMUSTED LIBRARY, KUMASI Lending Book Shelf | HF5415.5 .Eg1 2011 (Browse shelf(Opens below)) | 3 | Available | 0000001624 | |
|
AAMUSTED Books
|
AAMUSTED LIBRARY, KUMASI Reference | HF5415.5 .Eg1 2011 (Browse shelf(Opens below)) | 4 | Available (Restricted Access) | 0000001621 | |
|
AAMUSTED Books
|
AAMUSTED LIBRARY, KUMASI Reserve Book Shelf | HF5415.5 .Eg1 2011 (Browse shelf(Opens below)) | 5 | Available (Restricted Access) | 0000001659 |
Browsing AAMUSTED LIBRARY, KUMASI shelves, Shelving location: Lending Book Shelf Close shelf browser (Hides shelf browser)
| HF5415.5 .B97 2015 Customer relationship management : concepts and technologies / | HF5415.5 .Eg1 2011 Relationship marketing : exploring relational strategies in marketing / | HF5415.5 .Eg1 2011 Relationship marketing : exploring relational strategies in marketing / | HF5415.5 .Eg1 2011 Relationship marketing : exploring relational strategies in marketing / | HF5415.5 .H24 2013 Customer Service: A Practical Approach/ | HF5415.5 .H24 2013 Customer Service: A Practical Approach/ | HF5415.5 .H24 2013 Customer Service: A Practical Approach/ |
Includes bibliographical references and index.
100 years of marketing -- Relationships in marketing -- Relationships -- Relationship economics -- Strategy continuum -- Relationship drivers -- Customer partnerships -- Internal partnerships -- Supplier partnerships -- External partnerships -- Relationship management -- Relationship technology -- Conceptual developments.
There are no comments on this title.