Marketing management / Peter R. Dickson.
Material type:
TextSeries: The Dryden Press series in marketingPublication details: Fort Worth : Dryden Press c1994. Description: xxxi, 642 p. : ill. (some col.) ; 27 cmISBN: 003096847XSubject(s): Marketing -- ManagementDDC classification: 658.8 LOC classification: HF5415.13 | .D56 1994| Item type | Current library | Call number | Copy number | Status | Date due | Barcode |
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AAMUSTED Books
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AAMUSTED LIBRARY, KUMASI Reserve Book Shelf | HF5415.13 .D56 1994 (Browse shelf(Opens below)) | 1 | Available (Restricted Access) | 0000001655 |
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| HF5415.1 .H25 2001 Marketing mistakes and successes / | HF5415.122 .L94 2001 Services marketing : people, technology, strategy / | HF5415.129 .P45 2002 Marketing channels : a relationship management approach / | HF5415.13 .D56 1994 Marketing management / | HF5415.13 .H3654 2008 Improve your marketing to grow your business : insights and innovation that drive business and brand growth / | HF5415.13 .K84 2009 Marketing management / | HF5415.13 .K84 2012 Marketing management / |
Includes bibliographical references and indexes.
Decision making and planning -- The generation and use of market intelligence -- Analyzing customers -- Analyzing competition -- Analyzing market channels -- Analyzing regulation and market ethics -- Analyzing the organization -- Positioning strategy -- Managing products -- Managing distribution -- Managing personal selling -- Managing communications -- Managing pricing -- Organizing and implementing -- Forecasting, budgeting, and controlling -- A guide to creative decision making -- STRATMESH and the sample plan.
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