Marketing management : knowledge and skills / .Peter, Paul J. Donnelly, James H. jr.
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TextPublication details: Boston : McGraw-Hill Irwin, c2009. Edition: 9th edDescription: xvii, 782 p. : ill. (some col.), col. map ; 26 cmISBN: 9780073381138 (alk. paper); 0073381136 (alk. paper)Subject(s): Marketing -- Management | Marketing -- Management -- Case studiesDDC classification: 658.8 LOC classification: HF5415.13 | .P34 2009Online resources: Table of contents only
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode |
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AAMUSTED Books
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AAMUSTED LIBRARY, KUMASI Lending Book Shelf | HF5415.13 .P44 2009 (Browse shelf(Opens below)) | 1 | Available | 0000000204 |
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| HF5415.13 .P42 2014 Basic marketing : A Marketing Strategy Planning Approach / | HF5415.13 .P44 1998 Marketing management : knowledge and skills / | HF5415.13 .P44 2004 Marketing management : knowledge and skills / | HF5415.13 .P44 2009 Marketing management : knowledge and skills / | HF5415.13 .P61 1997 Market-led strategic change : transforming the process of going to market / | HF5415.13 .P61 1999 Tales from the marketplace : stories of revolution, reinvention and renewal / | HF5415.13 .W69 1997 Strategic marketing management : planning, implementation, and control / |
Includes bibliographical references and index.
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