Marketing management : foundations and practices / William Lazer, James D. Culley.
Material type: TextPublication details: Boston : Houghton Mifflin Co., c1983. Description: xxiv, 869 p. : ill. ; 24 cmISBN: 0395327164Subject(s): Marketing -- ManagementDDC classification: 658.8 LOC classification: HF5415.13 | .L385 1983Item type | Current library | Collection | Call number | Status | Notes | Date due | Barcode |
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AAMUSTED Books | AAMUSTED-NASKA II Library, MAMPONG Lending Book Shelf | Non-fiction | HF5415.13 .L385 1983 (Browse shelf(Opens below)) | Available (Restricted Access) | Kindl handle Library materials carefully | 0000000005419 |
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HF5415 .M378 1991 Essentials of marketing / | HF5415 .M378 1991 Essentials of marketing / | HF5415.1265 .R62 2000 Internet direct mail : the complete guide to successful e-mail marketing campaigns / | HF5415.13 .L385 1983 Marketing management : foundations and practices / | HF5415.13 .M13 Basic Marketing A Global-Managerial Approach | HF5415.13 .M369 1990 Basic marketing : a managerial approach / | HF5415.33 .U6H31 Consumer Behavior Implications for Marketing Strategy |
Includes bibliographical references and indexes.
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