Essentials of marketing / E. Jerome McCarthy, William D. Perreault, Jr.
Material type:
TextSeries: Irwin series in marketingPublication details: Homewood, Ill. : Irwin, c1991. Edition: 5th edDescription: xvii, 526 p. : ill. ; 27 cmISBN: 0256093237Subject(s): MarketingDDC classification: 658.8 LOC classification: HF5415 | .M378 1991
| Item type | Current library | Collection | Call number | Copy number | Status | Notes | Date due | Barcode |
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AAMUSTED Books
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AAMUSTED-NASKA II Library, MAMPONG Lending Book Shelf | Non-fiction | HF5415 .M378 1991 (Browse shelf(Opens below)) | C1 | Available (Restricted Access) | Kindl handle Library materials carefully | 0000000005416 | |
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AAMUSTED Books
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AAMUSTED-NASKA II Library, MAMPONG Lending Book Shelf | Non-fiction | HF5415 .M378 1991 (Browse shelf(Opens below)) | C2 | Available (Restricted Access) | 0000000005414 | ||
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AAMUSTED Books
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AAMUSTED-NASKA II Library, MAMPONG Lending Book Shelf | Non-fiction | HF5415 .M378 1991 (Browse shelf(Opens below)) | C4 | Available (Restricted Access) | 0000000005415 |
Browsing AAMUSTED-NASKA II Library, MAMPONG shelves, Shelving location: Lending Book Shelf, Collection: Non-fiction Close shelf browser (Hides shelf browser)
| HF5415 .B6213 1992 Marketing / | HF5415 .En3 1984 Cases in promotional strategy / | HF5415 .M13 1991 Essentials of marketing / | HF5415 .M378 1991 Essentials of marketing / | HF5415 .M378 1991 Essentials of marketing / | HF5415 .M378 1991 Essentials of marketing / | HF5415.1265 .R62 2000 Internet direct mail : the complete guide to successful e-mail marketing campaigns / |
Includes bibliographical references (p. 487-506) and indexes.
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