Services marketing : people, technology, strategy / Christopher H. Lovelock.

By: Lovelock, Christopher HMaterial type: Text

TextPublication details: Upper Saddle River, NJ : Prentice Hall, c2001. Edition: 4th edDescription: xvii, 717 p. : ill. ; 24 cmISBN: 0130173924Subject(s): Professions -- Marketing | Service industries -- MarketingDDC classification: 658.8 LOC classification: HF5415.122 | .L94 2001

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Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
AAMUSTED Books	AAMUSTED LIBRARY, KUMASI Reserve Book Shelf	HF5415.122 .L94 2001 (Browse shelf(Opens below))	1	Available (Restricted Access)		0000001481

Includes bibliographical references and index.

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