Essentials of marketing research / William G. Zikmund.

By: Zikmund, William GMaterial type: Text

TextPublication details: Australia Thompson, South-Western 2003 Edition: 2nd edDescription: xxi, 452 p. : col. ill. ; 26 cmISBN: 0324182570Subject(s): Marketing researchDDC classification: 658.8/3 LOC classification: HF5415.2 | .Z6 2003Online resources: Contributor biographical information | Table of contents only

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Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
AAMUSTED Books	AAMUSTED LIBRARY, KUMASI Reserve Book Shelf	HF5415.2 .Z6 2003 (Browse shelf(Opens below))	1	Available (Restricted Access)		0000001480

Includes bibliographical references and index.

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