Marketing mistakes and successes / Robert F. Hartley.
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TextPublication details: New York : Wiley, c2000. Edition: 8th edDescription: viii, 359 p. : ill. ; 23 cmISBN: 0471370606 (pbk. : alk. paper)Subject(s): Marketing -- United States -- Case studiesDDC classification: 658.8/00973 LOC classification: HF5415.1 | .H25 2001Online resources: Publisher description | Table of Contents
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode |
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AAMUSTED LIBRARY, KUMASI Reserve Book Shelf | HF5415.1 .H25 2001 (Browse shelf(Opens below)) | 1 | Available (Restricted Access) | 0000001479 |
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| HF5415 .M34 2015 Marketing : an introduction / | HF5415 .P93 2008 Marketing / | HF5415 .Z7 2002 Effective marketing : creating and keeping customers in an e-commerce World / | HF5415.1 .H25 2001 Marketing mistakes and successes / | HF5415.122 .L94 2001 Services marketing : people, technology, strategy / | HF5415.129 .P45 2002 Marketing channels : a relationship management approach / | HF5415.13 .D56 1994 Marketing management / |
"25th anniversary edition"--Cover.
Includes bibliographical references.
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