"This business has legs" : how I used infomercial marketing to create the $100,000,000 Thighmaster craze exerciser : an entrepreneurial adventure story / Peter Bieler with Suzanne Costas.
Material type: TextPublication details: New York : John Wiley, c1996. Description: ix, 206 p. ; 25 cmISBN: 0471147494 (cloth : alk. paper)Subject(s): Television advertising -- United States -- Case studies | Infomercials -- United States -- Case studies | Exercise -- Equipment and supplies -- Marketing -- Case studiesDDC classification: 659.14/3 LOC classification: HF6146.T42 | B47 1996Online resources: Contributor biographical information | Publisher description | Table of ContentsItem type | Current library | Call number | Copy number | Status | Date due | Barcode |
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AAMUSTED Books | AAMUSTED LIBRARY, KUMASI Reference | HF6146.T42 B47 1996 (Browse shelf(Opens below)) | 1 | Available (Restricted Access) | 0000011719 |
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HF5823 .M82 2012 Advertising and IMC: Principles and practice/ | HF5832 .P88 1983 The Practice of Advertising /edited by Norman A. Hart and James O'Connor. | HF5925 .D95 2007 Statistics and Operations Research: a unified approach/ | HF6146.T42 B47 1996 "This business has legs" : how I used infomercial marketing to create the $100,000,000 Thighmaster craze exerciser : an entrepreneurial adventure story / | HG10.5.A8 .N91 Tradition and Change: The Case of the Family | HG173 .H63 1996 A programmed learning guide to finance / | HG173 .M68 2007 The economics of money, banking and financial markets / |
Includes index.
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