Marketing research essentials / Carl McDaniel, Roger Gates.
Material type: TextPublication details: Hoboken, NJ : John Wiley, c2008. Edition: 6th edDescription: xx, 493, [30] p. : ill. ; 26 cmISBN: 9780470131985 (pbk.)Subject(s): Marketing researchDDC classification: 658.8/3 LOC classification: HF5415.2 | .M314 2008Online resources: Table of contents only | Publisher descriptionItem type | Current library | Call number | Copy number | Status | Date due | Barcode |
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AAMUSTED Books | AAMUSTED LIBRARY, KUMASI Reserve Book Shelf | HF5415.2 .M314 2008 (Browse shelf(Opens below)) | 1 | Available | 0000010720 |
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HF5415.13 .W84 2014 The marketing plan handbook / | HF5415.2 .B93 2012 Basic marketing research : using Microsoft Excel data analysis / | HF5415.2 .M141999 Contemporary marketing research/ | HF5415.2 .M314 2008 Marketing research essentials / | HF5415.2 .Z6 2003 Essentials of marketing research / | HF5415.32 .Se3 2004 Consumer Behavior/ | HF5415.35 .So4 2012 Marketing 7E: real people real choices/ |
Various multi-media instructional resources are available to supplement the text.
Includes bibliographical references and index.
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