Cases in marketing management / Kenneth L. Bernhardt, Thomas C. Kinnear.
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TextSeries: The Irwin series in marketingPublication details: Burr Ridge, IL : Irwin, c1994. Edition: 6th edDescription: xiv, 754 p. : ill. ; 25 cmISBN: 9780256122466Subject(s): Marketing -- Management -- Case studies | Marketing -- Decision making -- Case studiesDDC classification: 658.8 LOC classification: HF5415.13 | .B46 1994
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AAMUSTED LIBRARY, KUMASI Lending Book Shelf | HF5415.13 .B46 1994 (Browse shelf(Opens below)) | 1 | Available | 0000010671 |
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| HF5415.13 .B46 1991 Cases in Marketing Managment/ | HF5415.13 .B46 1991 Cases in Marketing Managment/ | HF5415.13 .B46 1991 Cases in Marketing Managment/ | HF5415.13 .B46 1994 Cases in marketing management / | HF5415.13 D27 1999 Modern marketing management/ | HF5415.13 .D74 2000 Basic marketing management / | HF5415.13 J13 1983 Public relations for marketing management/ |
Includes bibliographical references.
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