Entrepreneurship & small business management / Steve Mariotti, Caroline Glackin.
Material type:
Item type | Current library | Collection | Call number | Copy number | Status | Notes | Date due | Barcode |
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AAMUSTED LIBRARY, KUMASI Reserve Book Shelf | HD62.7 .M33 2012 (Browse shelf(Opens below)) | 1 | Available | 0000010557 | |||
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AAMUSTED-NASKA II Library, MAMPONG Reference | Non-fiction | HD62.7 .M33 2015 (Browse shelf(Opens below)) | C1 | Available (Restricted Access) | Please, handle our books with extra care! Thanks | 0000000002243 |
Includes index.
Unit 1 Entrepreneurial pathways -- Entrepreneurs recognize opportunities -- Franchising -- Finding opportunity in an existing business -- The business plan : road map to success -- Unit 1 Case study: fastsigns -- Unit 2 Who are your customers? -- Creating business from opportunity -- Exploring your market -- Unit 2 Case study: Nicole Miller Ltd. -- Unit 3 Integrated marketing -- Developing the right marketing mix and plan -- Pricing and credit strategies -- Integrated marketing communications -- Marketing globally -- Smart selling and effective customer service -- Unit 3 Case study: done galleries -- Unit 4 Finding, securing, and managing financial resources -- Understanding and managing start-up, fixed, and variable costs -- Using financial statements to guide a business -- Cash flow and taxes -- Financing strategy : debt, equity, or both? -- Unit 4 Case study: bridgecreek -- Unit 5 Operating a small business effectively -- Addressing legal issues and managing risk -- Operating for success -- Location, facilities, and layout -- Human resources and management -- Unit 5 Case study: mo's chowder -- Unit 6 Leadership, ethics, and exits -- Leadership and ethical practices -- Franchising, licensing, and harvesting : cashing in the brand -- Unit 6 Case study: avocent.
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