Essentials of marketing : text and cases / Geoffrey Lancaster, Lester Massingham.
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TextPublication details: London ; New York : McGraw-Hill Book Co., c1993. Edition: 2nd edDescription: 496 p. : ill. ; 25 cmISBN: 0077077288Subject(s): Marketing | Marketing -- Case studiesDDC classification: 658.8 LOC classification: HF5415 | .L22 1993
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode |
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AAMUSTED LIBRARY, KUMASI Reference | HF5415 .L22 1993 (Browse shelf(Opens below)) | 1 | Available (Restricted Access) | 0000006838 | |
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AAMUSTED Books
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AAMUSTED LIBRARY, KUMASI Reference | HF5415 .L22 1993 (Browse shelf(Opens below)) | 2 | Available (Restricted Access) | 0000006836 | |
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AAMUSTED LIBRARY, KUMASI Reference | HF5415 .L22 1993 (Browse shelf(Opens below)) | 3 | Available (Restricted Access) | 0000006834 | |
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AAMUSTED Books
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AAMUSTED LIBRARY, KUMASI Reference | HF5415 .L22 1993 (Browse shelf(Opens below)) | 4 | Available (Restricted Access) | 0000006837 | |
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AAMUSTED Books
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AAMUSTED LIBRARY, KUMASI Reference | HF5415 .L22 1993 (Browse shelf(Opens below)) | 5 | Available (Restricted Access) | 0000006835 |
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| HF5415 .H58 2006 Marketing of Services: A Managerial Perspective/ | HF5415 .K84 2016 Principles of Marketing/ | HF5415 .L22 1993 Essentials of marketing : text and cases / | HF5415 .L22 1993 Essentials of marketing : text and cases / | HF5415 .L22 1993 Essentials of marketing : text and cases / | HF5415 .L22 1993 Essentials of marketing : text and cases / | HF5415 .L22 1993 Essentials of marketing : text and cases / |
Includes bibliographical references and index.
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